Effectively Talk to Therapists About Nutrition With These 6 Easy Tips

Many massage therapists, chiropractors, herbalists and healthcare professionals are learning how to provide nutrition counseling to address health issues from a whole-body perspective.  Nutrition counseling allows professionals to gauge a client’s lifestyle to look for problems that might be impeding their therapy.  While nutrition is just one piece of the whole-body health pie, it is a sizable slice, and it happens to be the piece that you get to eat.  Nutrition counseling is a central part of our jobs as supplemental purveyors, but it is just as crucial for therapists and health practitioners to be well versed.

Make Sure That Your Information Is Accurate

Before you can talk about nutrition, you need to learn about it.  Reliable nutrition counseling can guide clients into developing a health plan, but the key word here is, “reliable.”  Nutrition can seem complicated with the barrage of information people encounter every day.  Being bombarded with information, much of it contradictory, leads even health care professionals to provide poor advice.  There are a plethora of nutrients we encounter on the path to good health, and conflicting information about many of them.

We must evaluate the sources of our information.  Health blogs and Facebook posts ARE NOT reliable sources of information.  If your health source is trying to sell you something, then its reliability should be considered questionable.  I try to write honest health tips here at VitaMist, but I will certainly not be offended if you double check with other sources.  The sources you should rely on the most heavily are scientific studies, statistics with a large sample size and research from higher education institutes.  Research performed by corporations can be useful, but bear in mind that they have an agenda.

You don’t have to be a biochemist to talk about nutrition, but you should at least know what the biochemists have to say about it.

Back Your Information Up (But Only If You Need To)

Now that you have done your research keep those statistics on hand and sources in mind when you approach your prospective clients.  You don’t have to work those facts and figures into the discussion; you just need to know them.  Nobody wants to be bombarded by statistics, and doing so will lose people’s attention.  While you are dumping facts and figures on them, they will be thinking about all of the exciting things they would rather be doing than talking to you.  Keep your conversation casual and friendly, but be ready to dip into your well of information when it is needed.  You can be 100% correct, but the moment one of your claims is called into question, and you cannot support it, you will lose all credibility.

If someone asks you a question to which you do not know the answer, be honest about it!  Tell them you are not sure. But that’s an interesting question, which you would like to know yourself.  When you get a chance, look up the answer for yourself, and follow up with them!

Invite Your Prospective Client to the Party

You want to have a discussion about nutrition, not give a lecture.  If your audience is not participating in the conversation, then invite them with questions.  Seek their opinions, and attentively listen to them when they speak.  By making it a dialogue and not a sales pitch, you will only feed the conversation.  The time will pass before you know it, and both parties will come away feeling more satisfied than if you had used the opportunity just to practice your public speaking skills.  You will probably even learn a thing or two that you can add to your nutritional repertoire.

Keep It Optimistic

Poor health can lead to some heartbreaking results, but frightening people into thinking about nutrition does not have the results that you would expect.  When people hear about the effects of poor diet, they tend to believe that they have plenty of time to address the issue.  As a result, they push the information to the backs of their minds, where it takes up permanent residence.  When you talk about nutrition, you want the person you are addressing to be excited enough to take action, and to pass the information along to others.  As many adverse effects as there are with a poor diet, there are just as many positive results with a healthy diet.  Focus on the importance of nutrition when it comes to feeling good and staying healthy.  Stress the benefits of a healthy diet and proper supplementation.  Remind them of how good they will feel, and how much their clients can benefit.  Always choose the carrot over the stick.  After all, carrots are much healthier.

Present Yourself Well

There are few things more ironic than an unhealthy person lecturing you about your health, and how you present yourself goes a long way towards how people gauge your health.  Business casual attire that is free of wrinkles or stains, proper grooming, good posture, a bright smile, and a confident voice are all weapons in your arsenal when you present yourself.  Slumped shoulders, slang, frowns and messy clothing all give off the impression of poor health, regardless of whether it is true or not.  Before you meet face to face, make sure that you are looking your best.  When speaking on the phone, maintain a confident tone, while using proper grammar.  Do not try making yourself seem smarter by using words you would not normally.  Studies have shown that this often makes people seem less intelligent, rather than more, and nobody wants advice from somebody they consider unintelligent.

Know Who You Are Talking To

Knowing your audience may be the most important tip there is.  When discussing health, nutrition, supplements, or anything else, you always need to do your research about those to whom you will be presenting.  Before you say it, think about how the listener will want to hear it.  Not all audiences need or even want the same information, and not all audiences respond to presentations in the same way.  By putting yourself in their shoes, you will gain insight into what they want to know and how to convey the information.  Forbes magazine has called knowing your audience, “The Key to Success,” and the most important step to growing your business.

Forming Successful Business to Business Relationships

I hear a lot of the same questions over and over again.  Our distributors want to know who to sell to after they have talked to their friends and family.  They ask how to network, where to find new clients, and what shows they should attend.  One question I almost never hear is how to partner with other businesses, which is a shame because this is the question that you should be asking.  Our excellent distributors work long hours at shows, are diligent in helping and responding to the concerns of their downlines, and take the initiative to start and promote their own websites.  But our most successful distributors are the ones that partner with other businesses, and let those companies sell for them.

There are a few things that are essential when forming a business-to-business relationship.  First, both sides must be willing to take a chance.  For both sides to profit, both sides must risk.  Your prospective partner may be ready to take the risk by partnering with you to sell your products, but first, you must take the risk of approaching them.

Second, the partnership must start at the top. Forming a personal relationship with the senior members of companies you approach helps keep you in their minds, and makes sure that the relationship does not dissolve over time.

Third, real partnerships start with transparency. Be honest about what you are selling, and why you think it will benefit both parties.  Remember that they want to profit from the relationship just as much as you do!

Fourth, take the long view. Building relationships takes time.  Encourage your partner business to make a small purchase to test the waters.  There is no need to rush them.  Before you know it, you will see several business-to-business relationships blossoming at the same time, and everybody will reap the benefits!

Finally, put goals and expectations in writing. Though you want your business-to-business relationship to be friendly, it must also be professional.  Both sides will have expectations of the partnership, and by putting them in writing, nobody will be confused about what to expect or what is expected of them.

Stop working yourself to the bone!  Partnering with other businesses takes work off of your plate, and earns both you and them some extra income!

Spreading the Fire

Ray & Juanita Wilson
Susan Nevels
Elaine Spence
Lloyd Grimes
Darlene Hunt

Messengers of Hope

Ray & Juanita Wilson
Elaine Spence
Arbie Galbraith
Kim Sutter
Your Name can be here

Discover the 4 Rules of Selling Any Product (as a Therapist)

In light of VitaMist’s recent award from the World Massage Festival, it’s a prime opportunity for VitaMist distributors to pitch to, and even recruit massage therapists into the VitaMist family.  But this does raise the question, “Is it ethical for massage therapists to sell products as part of their practice?”  Fortunately, the answer is a resounding, “Yes!”  You just need to follow a few simple rules.

To ensure ethical sales, a massage therapist or physical therapist should meet two criteria.

Rule Number 1: Transparency

Tell your patients and clients that you will be making a profit off the sale.  Without transparency, motives can be called into question, and your practice can suffer.  Being honest with your clientele is important.  By withholding information, you break the trust between you and those who you serve.  However, by being open and sincere, you would be surprised how many of your clients will make that purchase specifically because it also benefits you.  A good therapist – patient relationship is one where both parties benefit.

Rule Number 2:  Provide Options

Provide your patients with alternate locations where they can purchase same products.  This rule is similar to transparency.  You may make a few more sales by pitching a product as though you are their sole source.  Scarcity sells, after all.  However, in the process of selling products, you may lose clients.  A therapist is not a salesperson first, and their chief obligation should be to their practice.  It all comes back to the honesty we talked about in rule 1.  Don’t sacrifice relationships for the sake of sales.

Rule Number 3: Understand the Product

If you are going to sell products to supplement your practice, you will need to teach your clients what they do, and why they would be of benefit.  And before you can teach someone else, you must first understand the subject matter.  VitaMist has many informative materials available online, a network of nutritional consultants who can get you started, and a customer service team that would be thrilled to talk you through the specifics of our products, and what they do.  Studying the products you plan to sell is not just important to grow your business, it is also the right thing to do.  Advising a patient to take a product that not even you fully understand is no better than selling snake oil on a street corner, and could even be dangerous if you advise them to take the wrong products.

Rule Number 4: Believe in the Product!

This rule may be the most important one.  Selling a product that you do not believe in is disingenuous, and highly unethical.  If you sell products out of your practice, supplementing your income should be a positive side effect on top of promoting your patient’s health.  Profit is the icing on the cake, while the nutritional benefits are the cake itself.  Furthermore, selling products that you believe in will make it easier to sell them!  When you are truly exciting about what you are selling, that enthusiasm is noticeable, and it will spread to your patients and colleagues alike!

Selling outside products is an excellent way to keep your private practice afloat, and ease the burden of your bills.  But that doesn’t have to be all that there is to it.  It can be a way to promote better health in your patients, educate them on how nutrition affects their body and connect with them on a personal level.  All you need to do is to follow a few simple rules.

Special Report on Massage Therapy Breakthrough Benefits

We talk a lot about diet, exercise and especially nutrition here, which makes sense given that we are a nutrition company.  Diet, exercise, and proper nutrition are not all that you need for good health.  To be truly healthy requires taking care of your body, your mind, and your spirit.  Your diet, mood, cognitive ability, physical health, and immune health are in a complex balancing act.  Each one is connected to the others, having profound effects upon each other.  Healing one of these areas will benefit the others while neglecting any one of them can bring them all crashing down.  Which leads me to this month’s tip:  Massage therapy is not just a great way to heal your body, it’s also one of the most pleasant things you can do for your health!

Massage Therapy Benefits Include, but are not limited to:

  • Relieves stress and aids relaxation
  • Relieves muscle tension and stiffness
  • Fosters faster healing
  • Reduces pain and swelling
  • Reduces the formation of scar tissue
  • Reduces muscle spasms
  • Provides greater flexibility and range of motion
  • Enhances athletic performance
  • Treats injuries caused during sport or work
  • Improves circulation of blood and lymph fluids
  • Helps Improves posture, reducing neck and back pain
  • Aids in rehabilitation after injury or operation

There’s no denying the many benefits of massage. Whether you seek out a massage therapist for stress relief, to “treat yourself”, to pain management, or just out of curiosity, it can help you in ways you never imagined, and should become a part of your regular healthcare regimen.

The Greatest of Side Effects

Stress is a leading cause of disease, whether it be infectious, heart disease, sleep disorders, high blood pressure or any number of stress-related issues.  Few things age us faster than stress, either internally and externally.  Sadly, it is not possible to eliminate stress completely from our lives, but massage therapy can help manage stress. Reduced stress leads to decreased anxiety, improving your mood and overall outlook.  It enhances sleep in both quantity and quality, providing you with greater energy, a clearer head, improved concentration and reduced fatigue.  Reducing your stress also helps to improve circulation and lower blood pressure. Many even claim they receive a sense of perspective and clarity after a massage. The emotional balance it provides is just as valuable as the physical benefits.

All powerful health benefits, affecting your mind, body, and spirit, and this is just from the reduced stress associated with massage therapy.  Which is amazing when you consider that reduced stress is just a side effect of massage, it’s not even the primary purpose.

The Primary Purpose

Massage targets your muscles, increase blood flow to the tissue through manual manipulation, which can be said to be the primary goal of massage, and has some excellent effects on the body.  Massage addresses soreness, tension, and injury by promoting blood flow to the affected areas.

We associate back pain with overworking your muscles, but most neck, back and muscle pain from a far more mundane activity: sitting.  Yes, chronic back pain, which is the second most common cause of disability and a top reason for missing work, is often the result of improper posture while sitting and standing.  Carrying extra weight, poor posture, and repetitive movements all put a strain on the back, this often results in spasms, tense muscles, and pain in your upper back, hips, glutes and hamstrings. Massage relaxes tense muscles and increasing flexibility by encouraging blood flow, which brings increased oxygen and nutrients.  Increased blood flow also reduces swelling and stiffness.  Massage therapy also releases endorphins and boosts your levels of serotonin and dopamine, all hormones your body produces to help you feel great, promote healing and pain management, and calm your nerves.

Deep Tissue Massage focuses on deeper tissue structures with intense pressure to release chronic muscle tension and ultimately relax the body. Muscle injuries are more and more common with each passing year, and it’s not because we’re more active.  On the contrary, it’s because we’re more sedentary. What’s worse, as we age our joints tend to tighten, restricting our range of motion and flexibility.

Massage therapy maintains and improves flexibility.  Working on muscles, tendons, ligaments, joints and connective tissues regularly improves flexibility and range of motion, making joints less injury prone.

Incorporating massage, along with stretching, into your routine will reduce soreness after activity.  Stretching beforehand allows for more freedom of movement and longer workout periods by preventing lactic acid build up. Regular post-workout massages aid in recovery and relaxation.

Massage plays an important role as a supplement to standard injury rehabilitation procedures. By stimulating circulation and loosening muscles, it helps the body pump more oxygen and nutrients into vital organs and tissues, allowing the area(s) being rehabilitated to heal at an accelerated rate.

From a sprained ankle or twisted knee to muscle spasms or broken bones, massage can provide the opportunity for faster recovery. With the pressure of the therapist’s hands improving blood flow, muscles become warmer. By stretching tight tissues and breaking down adhesions, massage can help flush out swelling in joints, allowing for quicker healing.

Unexpected Benefits

Massage causes many physiological and chemical changes to occur in the body, and the effects are profound.  Research shows that with massage:

  • Fewer aches and less stiffness and pain, even in those who suffer from arthritis
  • Decreases migraines and tension headaches
  • Asthmatic children have shown increased peak air flow and even better lung function
  • Reduced pain, itching, and anxiety in patients suffering from burns
  • Lower diastolic blood pressures in patients with high blood pressure
  • Decreased water retention and cramping during menstruation
  • Premature infants have shown improved weight gain

Increase the Benefits with Frequent Visits

Getting a massage can do you a lot of good.  Getting a massage regularly is even better.  Making massage a  part of your regular self-care will play a huge part in how healthy.  Not to mention how youthful you will remain.  Just because massage feels like pampering treat doesn’t mean it is any less therapeutic. It just happens to be one of the most enjoyable healthy things you can do for your body.

VitaMist Named Product of the Year!

I’m happy to say that VitaMist was named the 2016 Product of the Year by the massage therapy community!  Bill, our President, was invited to Atlantic City this past month to accept the award at the World Massage Festival, and to speak about the importance of complete health.  What do I mean by complete health?  Leading a long, happy and healthy life is more than just exercising or maintaining a proper diet.  Complete health is about paying attention to your nutrition, your physical activity, your mental health, stress levels and rehabilitation efforts.  It’s about your mind, body and spirit, combined. As a nutraceutical company, we tend to stress nutrition.  We promote the concept of “diet support,” the idea that changing your diet should not be painful, and it should be for life.  However, your physical, mental and spiritual health are all just as important as nutrition.

By naming us the Product of the Year, The World Massage Festival and Massage Therapy Hall of Fame have recognized all that we have done to benefit the health care community, but we are not done yet!  There is still so much more to learn, so many more people to teach, and so little time to waste.  Your health will not wait for you to get around to it.  This is a troubling belief that many people seem to share.  Your life is all that you have, and if you do not tackle your health issues, that unique and beautiful life of yours will slip through your fingers faster and faster with each unhealthy day you waste.

So it’s up to you, our wonderful family of VitaMist Nutritional Coaches, to get healthy, enjoy your lives, and spread the word of good health as far and wide as you can.  While you’re at it, take a moment to book yourself a massage.  And don’t let anybody tell you that being healthy can’t be enjoyable.

“We want to educate consumers who have been misinformed by malicious marketing campaigns for years.  There are healthy solutions to many of your health problems, and most of these solutions don’t have a price tag attached.”

-William Deihl