How to Grow Your Business Through the Holidays

Let me share something with you that might seem simplistic, but I promise you is quite profound:

How you close one month is how you open the next one. And how you close the year determines how you bring in the next one. So, want to have an amazing 2018, hit all your goals, and exceed the highest income you’ve ever earned? Work it backwards from there; it really begins with you having an amazing first quarter. Which starts with a smoking hot January. And that only happens if you and your team.

Stay focused and active, over the holidays.

Let’s talk about what that looks like for you. Although it may be helpful to see what it doesn’t look like first. It’s not about pitching your relatives around the holiday table, or trying to make your whole opportunity presentation in two minutes to the cashier ringing you up for your holiday gift purchases.

It’s about being smart, listening, and planting seeds

There are people who believe that nothing gets done over the holiday season. And because they believe that, it’s true for them. There are others who realize that while most of the world shuts down, they have an opportunity to leapfrog ahead by being active. And because they believe that, it’s true for them as well.

December 20th is D Day. It’s the official start of the shutdown for people who buy into the notion that you can’t build during the holidays. Everyone’s work holiday parties are happening, people are shopping, Chanukah, Christmas, Kwanza and New Years all stacked on top of one another. There’s lots of evidence to support the belief that you can’t build right during this time of year. In fact, most people belief this.

But that’s why most people are broke.

Here are seven things you can do if you don’t want to be broke – and really do want to make 2018 the most lucrative year you’ve ever had:

1) Decide that the holiday shutdown belief doesn’t serve you, and lose it forever. Decide to be productive this year and every year from now on.

2) Maintain your usual weekly calls, webcasts or other training and recruiting events through December. If they fall on Christmas or New Years, move them forward or backward a day, but keep the routine going for your team.

3) Work your prospect list around the calendar. Christians don’t celebrate Chanukah, Jewish people don’t celebrate Christmas and Hindus, Muslims, and lots of other people don’t celebrate either. Don’t focus on who you can’t call, but who you can call.

4) Keep your team learning and growing. A big part of team member activity is their confidence to meet people, invite, follow up, etc. Make a push today and get all your people signed up for VitaMist

5) Plant seeds. As you’re attending holiday parties with colleagues and holiday dinner with family and friends, be listening. You’re very likely going to hear from a lot of people complaining about their boss or job, wishing they were doing something more meaningful, and (lots of them) talking about the financial strain the holiday season has placed upon them. Don’t make your pitch over the honey-baked ham. Just let them know you have something that might help them, and you’ll be following up within a few days.

6) Use the ”secret weapon” week. Every year, my most productive week is the one between Christmas and New Years. Half the world is doing nothing but watching cat videos on the Internet. They’re on holiday from work, or even if they’re working, their mind isn’t in it. They are checking emails and taking phone calls. It’s a great time to reach people.

7) Come out for 2018 locked and loaded! Okay, I get that you might not get great attendance for a meeting on New Years Eve or Day. But you should have an event scheduled for Tuesday, January 2, 2018. Most of your competitors will just start getting back to work on the 2nd. They’ll start making calls and trying to get their prospects to go to something the following week. Stay a step ahead of them by having something on the books for the 2nd, and inviting people to it the week between Christmas and New Years.

Let your competitors go into a black hole for five weeks. You use that time to stay active and keep your team focused on the long-term goals. And here’s the best part: Because most other people are taking the holidays off, every activity you do produces twice the normal results for you!

So Happy Holidays.


P.S. Here’s bonus tip #8: Share this with everyone on your team. You’ll see much better activity all through the group.

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