Marketers often believe the summer months are slow, and this belief leads to frustration. Let me ask you a pointed question to get you out of that false belief. If you owned a brick and mortar store, could you justify shutting down your business during the summer? The answer would obviously be NO. So how can you justify closing down your home business during summer? Wouldn’t you risk squandering opportunities, your reputation, and goodwill just like a storefront?
Yes, people do go on vacations during the summer, and yes, a lot of things are going on during those three months. However, there are a lot more people looking for work. Let's use some cold hard numbers to demonstrate this point. There are 46 Million Americans that have or are looking for a part time job. Now add in The 3 million teachers that are off for the summer and need extra income. Finally, there are 40 million college students that are off for the summer and are in need of spending money. In total, you have 89 million people you could be talking to during the summer.
Here are eight ideas to keep your VitaMist business growing over the summer:
- Connect at outings. Often, summer is the time we see the most people in person. Most people take advantage of the weather, so we meet at picnics, sporting events, reunions, and other public forums. There is no better time to hand out samples and catalogs, talk about your business and products and offer to book parties?
- Get your foot in the door by offering products as gifts. Never go to a social event empty-handed. Share your product line by bringing a graduation, birthday, or thank you gift of your company’s product. Be sure to leave the label on it, so the recipient knows your website and company name.
- Offer free samples and specials. We have all heard of Christmas in July, right? Now is the perfect time to get new customers by offering sales. People love free things and sales, so get creative with gift baskets provided with each purchase, or by offering a cash discount.
- Offer incentives for your team so that they will work as hard as you do. Now is an excellent time to push them to produce bigger sales by providing incentives like gift certificates or gift baskets with the newest company products for them to use and share.
- Place Ads online. Grow your business by placing ads on Google, Bing, Facebook, Pinterest, and Twitter. It’s easy to do. Some people even find it fun, because it allows you to track which ads are the most effective.
- Prepare for the fall. Getting a jump on the coming months will yield much bigger returns. By getting the word out about your business now, you'll watch as its popularity spreads with less effort later. Getting started early can also help you book fall events and fairs, and make sure you reorder enough sales aids for the upcoming fall. Every new place you go is an opportunity to spread the word, leave a business card, tip a waitress with a free sample, hang a flier or network. Think of the possibilities a 7-day family road trip or a family reunion could bring.
- Book your fall events and parties now. Many event locations allow only one vendor per organization. So if you snooze, you lose. Touch base with the venues you have done in the past to get the date for the coming season(s). Contact your friends about parties they are planning to get them scheduled in your calendar. It may not seem like it, but Christmas is right around the corner, so build that sense of urgency. Browse the local papers for new event listings.
- Grow your team. Contact as many of those 89 million people that you can. So many individuals are in need of extra funds, and if you don’t ask, you won't know they were looking until they join another company.
Remember, summer is the best recruiting season. You need to prepare for people who are ready to take your opportunity. I discovered this prime recruiting time many years ago, but don’t just believe me; test it out for yourself. There are always opportunities to grow and gain knowledge about your business. There are always things to improve. Thank you, and have a great summer
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