Why Do People Join Network Marketing?

Why Do People Join Network Marketing?


Knowing the reasons why people join network marketing will help you be more effective in your prospecting and recruiting, and ultimately, in building a successful business.


The incentives for people joining network marketing are as varied as the people themselves. Still, there was a time when I naively thought that the sole motivation behind people joining this industry was the opportunity to make more money.


 It wasn’t long before I learned that the network marketing industry offered more than monetary rewards. In addition to financial independence, there are many other factors involved, which motivate people to investigate this remarkable industry.


 A few years ago, I was introduced to a gentleman by the name of Frank, who had recently joined his first MLM Company. After exchanging a few pleasantries, I learned that Frank was a senior vice president for a large industrial company. Midway into our conversation, I asked the one question that had been nagging at me, “Frank, as a senior vice president, you must be making a very comfortable living, so I’m very curious to know what attracted you to network marketing?”




Frank’s reply was unexpected, “Well Bill, professionals just don’t get part-time jobs.” He continued to explain, “I believe that a large percentage of the general population feels that a professional with a lucrative job doesn’t have money problems. This is an assumption that is not necessarily factual.”


Frank elaborated by admitting that he and his family lived in a beautiful new house and that he drove a new car. His children were well dressed, had the latest in electronic games; and as a family, they went on vacation at least once a year. The sizeable salary generated by Frank was spent almost effortlessly.


Sustaining A Lifestyle


Frank also mentioned that his wife didn’t work outside the home. His philosophy concerning his wife’s employment was contrary to that of some men. Even in the 2000’s, some men believe that a wife should work outside the home—so she doesn’t get bored! (After all, cleaning the house, taking care of the children, shopping for groceries, preparing meals, doing the laundry, plus a few odd tasks, could all be taken care of at night!) Frank realized that being a wife and a mother was in itself a full-time occupation.


 In summation, Frank diplomatically rationalized that in spite of working 12-14 hour days, often including weekends, extra income was still needed to sustain the lifestyle he wanted for his family.


However, he did not want his wife working outside the home. Despite the desire for an additional income, Frank could not see himself applying for a position at the local convenience store as an assistant manager. Aside from being overqualified, he also would be forfeiting time with his family. After all, his primary reason for seeking additional income was his family.




Frank and his wife had discussed the possibility of buying a fast-food franchise. This option was dismissed shortly after they realized that a sizeable investment was required as a down payment. Next on their list of possibilities was a small sandwich shop. The retiring owner was willing to offer financing terms.


Frank and his wife sat and went over the figures. His wife looked at him and said, “Frank, let me see if I understand this correctly. We are going to pay a significant amount of money for the privilege of making sandwiches for other people. Meanwhile, the return on our investment will not be evident for at least five to ten years. Is this the way you perceive this situation also?”


Jointly, they decided this alternative was not practical either. When the discussion led to better budgeting, a red light went off in Frank’s mind. His thoughts were in terms of making more money, not cutting back. 


Unknown to Frank, the answer to his predicament was only a few weeks away. Through the mutual acquaintance of a former business associate, Frank was invited to a network marketing opportunity meeting. The rest, as they say, is history.


Today Frank’s goal is to secure an early retirement from his executive position. Upon retirement, Frank plans on working his network marketing program full-time. With his retirement check and network marketing bonus checks, he and his family will be able to continue living the lifestyle of his choice!


Now I ask you, do you know of any other business where people can work from home, spend quality time with the family, and still earn as much, if not more than their current job? In Frank’s own words, “What type of job can you get, that offers the opportunity to make more money while performing less work? As the downline grows, there are more people continually generating a residual income. Don’t you just love network marketing?”




Whether you are a veteran or a novice in the network marketing industry, try to recall the primary reason you joined your program. Think back to the first program or a subsequent program you’ve joined. What was your motivation in joining that particular company? Was it the products, service, marketing plan, or the need for more money? In all probability, the prime incentive for joining was the person who presented the opportunity to you.


 Why did you buy the car you are driving or the entertainment center in your family room or the computer in your office? How many car dealerships, electronic stores, and computer stores are there in your area that are competing for your business? Surely you could have made your purchases from any one of a number of businesses. So, why did you buy what you bought, where you bought it? (Need a hint? Because of the salesperson!)


Network marketing is a business–your business–and as in conventional businesses, you have competition. Competition not only with other network marketing programs but also within your program. Remember that when you introduce your opportunity, you are presenting more than products, services, or a marketing plan. You are presenting yourself as well. Your goal is to convey the message that your opportunity is unique. What makes it unique is you.


A Familiar Scenario


Consider the number of times distributors from other network marketing companies have approached you. I’m confident that, at one time or another, you’ve experienced a scenario similar to the following.


You receive a call from Somebody with the revelation that you’ll be set for life if you join him in his new venture, The ABC Company. Three weeks later he approaches you again, convinced that he has the opportunity of a lifetime. You must enroll under him in The DEF Company. You’ll make $10,000 the first week.


The following month Mr. Somebody presents The ABC Company to you, insisting that you’ll be able to retire in the lap of luxury in less than two months. But, you have to join now; and so on, through the alphabet of network marketing companies. What’s the credibility factor here? This approach does not really work.


Keep in mind, as you present your opportunity, the importance of building a solid reputation. Trust, honesty, sincerity, dependability, and consistency, are all deciding factors in attracting and building a strong network of working distributors.




It’s important to remember why people join network marketing. It will help you be more effective in your prospecting and recruiting, and ultimately, in building a successful business.

The Feel, Felt, Found Technique

A Great way to Handle Objections

Feel Felt Found, way to handle objections, has been around for some time now, and it has stood the test of time.

It’s an effective way of handling sales objections that are based on the customer’s negative feelings towards a product.

Feel Felt Found has worked for many years. Give it a try; t’s really fast, ease to learn, and you can use it right away.

I understand how you FEEL

Empathize with the customer. Tell them that you can understand how they feel as they raise their objection

You do not want to challenge them, or push against the objection. You are letting them know that it is understandable that they could have this objection to the sale. You want the customer to feel that this is a normal part of the buying process.

(I or Other people) have FELT the same way

Others have felt the same way

You are using social proof to show that this is also what others have said, and they went on to buy. Your customer wants to be like others, we all do. We find safety in numbers, and we follow safe paths that others have taken.

You are emphasizing the thought that, feelings you have at the moment, were felt by others, and it will not stop you buying.

Why? Because they FOUND…

What others have FOUND

I understand why you FEEL…
Others have FELT…
What they FOUND was…

Tell the customer what other people found when they went on to buy from you. What they found that overcomes the sales objection. Don’t just overcome the sales objection by saying, they found everything was okay. Tell the customer how others, with the same sales objection, found that not only was everything okay, but actually it was far better.

Feel, Felt, Found, in use


I understand why you might Feel the price is too high.
Other customers have Felt the same way.
When they saw the money they saved with it, they Found it was a really good investment

I know how you Feel . When I first saw it I Felt the same. But when I tried it I Found I looked at it in a different way.

It’s understandable that you should Feel that way. I Felt the same when I thought about changing. Now I’ve Found that it works much better than my old one.

Try it for yourself

I can understand how you might feel about trying a new way of handling sales objections. When I was first shown the Feel, Felt, Found way of handling objections I felt the same. Now I’ve found in many situations it’s a really effective way of overcoming objections.

10 Great Ways to be a Messenger of Hope

And to Give People Hope

After 30 years in Mayor and VitaMist®, I have had a chance to encourage hundreds if not thousands of people over the years. Some poorly some with great success, and I have discovered ten great ways to give people hope. You need all ten emotions in your “bag of hope” if you’re going to be effective. It’s not surprising to know that people are dying for someone to encourage them. I encourage you to make an effort to use all ten this week.

You need all ten emotions in our “bag of hope” if we’re going to be effective.


The need for acceptance is met when we willingly and unconditionally love someone. Can you look beyond a person’s faults and still care for them? There’s not a better way to give a person hope than by accepting them for who they are, not for what they do.


The need for love is met by expressing care through physical touch and tender words. Tell people you love them. Tell your spouse, your children, and your colleagues. Tell people in the hospital, at weddings, at funerals. Try calling someone today and say, “I wanted to give you a quick call to tell you thank you for being part of our church family and for being a good friend. I love you, and I’m proud to call you friend.”


The need for appreciation is met through expressing thanks and praise, especially in recognizing someone’s accomplishments. I recently heard a senior pastor praise the youth pastor in front of the congregation about his summer program, and the young pastor was beaming from ear to ear.


Building up or affirming a person and acknowledging the importance of the relationship meet the need for approval. An employer I know called out a young man in an employee meeting: “Josh, the way you organize the storeroom has made everybody so pleased. We can find things now. You are making everybody’s work so much easier. Thank you so much.” The boss made a big deposit.


The need for connection is met when we enter another person’s world. There is no substitute for spending time with someone. And it’s not just time—it’s time and really listening to people from your heart. If you will truly listen to someone, whether they are happy or sad, they will feel blessed. “Being heard is so close to being loved that for the average person, they are almost indistinguishable.”


The need for comfort is met by responding to people with appropriate words and physical touch. If a person is grieving, there really are only two things to say: “I’m so sorry,” and “I love you.” Place your hand on the shoulder of a person in pain and tell that person you’re on his side.


The need for encouragement is met by urging people to hang in there, to persist toward the goal they so want to achieve. Send notes, phone someone, pray with someone, take someone to dinner or a movie. People are dying for someone to say, “I’m so proud of what you are doing. You make this world a better place to live in.”


Honoring and regarding people as important meet the need for respect. Do you show deference to your spouse’s opinion? Do you listen to your children? Do you respect people’s time? Do you respect people from different backgrounds and religions?


The need for protection is met when we establish harmony in relationships and show people they are free from fear or threat of harm. Are those for whom you are financially responsible secure in knowing that you will provide for them? Do you relate to people in a consistent way? Do you treat your employees the way you want to be treated? Do people know what to expect from you? Can they read you?


The need for support is met when you come alongside someone and give him or her your complete attention. Anticipate and notice when someone is experiencing periods of stress. Are you willing to use your personal resources to help someone, if need be?


None of these ten means you will have fewer problems in your relationships. They don’t mean you won’t have to have hard conversations or set clear boundaries or keep forgiving those who hurt you.

Real encouragement seems to always happen right smack in the middle of life’s messes. Writer Peter Scuzzier is right in saying,

“Jesus modeled incarnating love when He took on flesh, entered our world, and walked in our shoes. His love compelled Him to cross two worlds, heaven and earth, and live among us. In order for us to love others as Jesus did, we too need to cross into other people’s worlds, enter life in their shoes, while holding on to our own world as well.”

Just remember what you have to give may be the encouragement for which they have long been hoping.