Why Do People Join Network Marketing?
Knowing the reasons why people join network marketing will help you be more effective in your prospecting and recruiting, and ultimately, in building a successful business.
The incentives for people joining network marketing are as varied as the people themselves. Still, there was a time when I naively thought that the sole motivation behind people joining this industry was the opportunity to make more money.
It wasn’t long before I learned that the network marketing industry offered more than monetary rewards. In addition to financial independence, there are many other factors involved, which motivate people to investigate this remarkable industry.
A few years ago, I was introduced to a gentleman by the name of Frank, who had recently joined his first MLM Company. After exchanging a few pleasantries, I learned that Frank was a senior vice president for a large industrial company. Midway into our conversation, I asked the one question that had been nagging at me, “Frank, as a senior vice president, you must be making a very comfortable living, so I’m very curious to know what attracted you to network marketing?”
Frank’s reply was unexpected, “Well Bill, professionals just don’t get part-time jobs.” He continued to explain, “I believe that a large percentage of the general population feels that a professional with a lucrative job doesn’t have money problems. This is an assumption that is not necessarily factual.”
Frank elaborated by admitting that he and his family lived in a beautiful new house and that he drove a new car. His children were well dressed, had the latest in electronic games; and as a family, they went on vacation at least once a year. The sizeable salary generated by Frank was spent almost effortlessly.
Sustaining A Lifestyle
Frank also mentioned that his wife didn’t work outside the home. His philosophy concerning his wife’s employment was contrary to that of some men. Even in the 2000’s, some men believe that a wife should work outside the home—so she doesn’t get bored! (After all, cleaning the house, taking care of the children, shopping for groceries, preparing meals, doing the laundry, plus a few odd tasks, could all be taken care of at night!) Frank realized that being a wife and a mother was in itself a full-time occupation.
In summation, Frank diplomatically rationalized that in spite of working 12-14 hour days, often including weekends, extra income was still needed to sustain the lifestyle he wanted for his family.
However, he did not want his wife working outside the home. Despite the desire for an additional income, Frank could not see himself applying for a position at the local convenience store as an assistant manager. Aside from being overqualified, he also would be forfeiting time with his family. After all, his primary reason for seeking additional income was his family.
Frank and his wife had discussed the possibility of buying a fast-food franchise. This option was dismissed shortly after they realized that a sizeable investment was required as a down payment. Next on their list of possibilities was a small sandwich shop. The retiring owner was willing to offer financing terms.
Frank and his wife sat and went over the figures. His wife looked at him and said, “Frank, let me see if I understand this correctly. We are going to pay a significant amount of money for the privilege of making sandwiches for other people. Meanwhile, the return on our investment will not be evident for at least five to ten years. Is this the way you perceive this situation also?”
Jointly, they decided this alternative was not practical either. When the discussion led to better budgeting, a red light went off in Frank’s mind. His thoughts were in terms of making more money, not cutting back.
Unknown to Frank, the answer to his predicament was only a few weeks away. Through the mutual acquaintance of a former business associate, Frank was invited to a network marketing opportunity meeting. The rest, as they say, is history.
Today Frank’s goal is to secure an early retirement from his executive position. Upon retirement, Frank plans on working his network marketing program full-time. With his retirement check and network marketing bonus checks, he and his family will be able to continue living the lifestyle of his choice!
Now I ask you, do you know of any other business where people can work from home, spend quality time with the family, and still earn as much, if not more than their current job? In Frank’s own words, “What type of job can you get, that offers the opportunity to make more money while performing less work? As the downline grows, there are more people continually generating a residual income. Don’t you just love network marketing?”
Whether you are a veteran or a novice in the network marketing industry, try to recall the primary reason you joined your program. Think back to the first program or a subsequent program you’ve joined. What was your motivation in joining that particular company? Was it the products, service, marketing plan, or the need for more money? In all probability, the prime incentive for joining was the person who presented the opportunity to you.
Why did you buy the car you are driving or the entertainment center in your family room or the computer in your office? How many car dealerships, electronic stores, and computer stores are there in your area that are competing for your business? Surely you could have made your purchases from any one of a number of businesses. So, why did you buy what you bought, where you bought it? (Need a hint? Because of the salesperson!)
Network marketing is a business–your business–and as in conventional businesses, you have competition. Competition not only with other network marketing programs but also within your program. Remember that when you introduce your opportunity, you are presenting more than products, services, or a marketing plan. You are presenting yourself as well. Your goal is to convey the message that your opportunity is unique. What makes it unique is you.
A Familiar Scenario
Consider the number of times distributors from other network marketing companies have approached you. I’m confident that, at one time or another, you’ve experienced a scenario similar to the following.
You receive a call from Somebody with the revelation that you’ll be set for life if you join him in his new venture, The ABC Company. Three weeks later he approaches you again, convinced that he has the opportunity of a lifetime. You must enroll under him in The DEF Company. You’ll make $10,000 the first week.
The following month Mr. Somebody presents The ABC Company to you, insisting that you’ll be able to retire in the lap of luxury in less than two months. But, you have to join now; and so on, through the alphabet of network marketing companies. What’s the credibility factor here? This approach does not really work.
Keep in mind, as you present your opportunity, the importance of building a solid reputation. Trust, honesty, sincerity, dependability, and consistency, are all deciding factors in attracting and building a strong network of working distributors.
It’s important to remember why people join network marketing. It will help you be more effective in your prospecting and recruiting, and ultimately, in building a successful business.