How the Prospects Rated the Factors

We surveyed prospects to see how THEY rate the various factors that go into the presentation you give them. What caught their eye may surprise you.

#1 Who gave the presentation
This option won by a landslide. The #1 reason a prospect joins a multilevel company is YOU. The prospect can’t see or touch the company. The prospect does not have personal experience with the product line. The prospect has not visited the home office. All the prospect sees, is YOU? His thoughts throughout your presentation are:

* “Can I work effectively with you?”

* “Will you take the time to help me?”

* “Can you do the job?”

* “Are you telling the truth?”
How the prospect perceives YOU is the most critical factor in his decision to join.

#2 Upline support
Upline support translates into YOU again. The second most crucial factor rated by multilevel prospects was their ability to depend on their upline (YOU and others) to help them become successful. Soothe your prospect’s insecurities by showing how you and your sponsor have helped others become successful. Assure your prospect of upline support until he has reached a certain self-sufficient level of success. Your prospect wants to be successful. You hold the key.

#3 Training provided
Does your group have weekly or monthly training meetings? Seminars? Rallies? These are the classroom training events your prospect will be looking for. And that’s only half the story. “On-the-job” training is what sells your prospect. Why did franchises take off in the 70’s and 80’s? They offered a company-trained mentor to work at the franchisee’s location to help them off to a fast start. Tell your prospect you will give the recruiting presentations to his prospects while he observes. Anyone can feel confident if all they have to do is observe. Once your prospect feels he has sufficient skills and group-building success, then he may decide to continue without your help.

#4 Marketing plan and earnings potential
Surprised? The money doesn’t show up as a factor in the prospect’s decision process until #4. Promises of profits are meaningless without the prospect’s confidence that he can work the business successfully. Or, in other words, who cares if you earn 99% commission if you are selling ice to Eskimos? The belief that the prospect can succeed in the business transcends the percentages in the marketing plan. Remember your first exposure to multilevel marketing? Could you go home and thoroughly explain the subtler points of the compensation plan after only one exposure? Probably not. So don’t spend too much time making a big deal out of the 1/2 of 1% super- override bonus on non-qualifying directors on a regional basis. It won’t help your prospect decide to join.

#5 Product line
A great way to irritate prospects is to demonstrate every product in detail. An eager prospect wants to know one thing about the product line: Will people buy it? Your product may have gold plated bearings instead of stainless steel bearings. So what? If no one will buy your product, does it matter how fantastic the quality is? Your prospect does not want to join a company with products people don’t want. Professional recruiters concentrate on showing the market for their products and why the general public desires to have the product.

#6 Being first in an area
Maybe he’s not the pioneer to blaze the trail, but your prospect wants to see a tremendous potential of qualified prospects. Assure your prospect that together, you can actively create a viable business. This is already a minor point as we are in the bottom half of decision factors for the prospect.

#7 Company literature shown
Beautiful literature doesn’t sell; people sell. If you are relying on 70 lbs four-color enameled stock with artistic photographs to sign up prospects, maybe you should reconsider your career and become a photographer. If you are a jerk passing out nice- looking flyers, you are still a jerk. Do you think your prospect wants to bring a jerk to do a two-on-one presentation with his friends, neighbors, and relatives? Ha ha ha! Well, jerks believe so anyway.

#8 Company image
You are making a presentation to your best prospect in Miami, Florida. You show him a beautiful video describing the 45,000 square foot home office on 3 acres in the exclusive suburb of Olympia Fields, in the town of Flossmoor, Illinois. Big deal.

So what if the company has a lot of money for videos, offices, printing, etc.? The real question is: “Can my potential sponsor do the job? Will he be capable of helping me reach the success I desire?” After all, what can the home office do to help? Send the prospect another video? Oh, wow, that will surely help to build his business.

#9 Sales kit provided
An excellent collection of reading material, brochures, sales receipts, videos, cassettes, etc. – all utterly worthless in the hands of a prospect lacking confidence. Prospects get confidence and support from their upline, not from ballpoint pens and bumper stickers with the company logo. Inside joke of multilevel pros: “Here’s your kit. Go for it.”

#10 Company management experience
“Our president had 2.372 years of public auditing experience with one of the largest regional firms in the South Atlantic States. His grading on his personnel report by his superiors was 2.46, one of the highest ever given.” Pretty ludicrous, isn’t it? What not to say: “Our president has 25 years experience in multilevel management with five different companies.”

Brainstorming Session:
Is your presentation giving prospects what they want to buy? Or, is your presentation giving your prospects what’s important to you?

7 Sizzling Secrets of Self-made Millionaires

Another man mentioned in this article used these secrets to creating a multi-million dollar company and become an Award Winner of Forbes Magazine’s “Entrepreneur of the Year” Award.

A woman you’ll read about used these secrets to become a multi-millionaire and never has to work another day in her life.

You’ll also read about secrets another gentleman used to become a household name and get incredibly rich.

Plus, these secrets have been used by virtually every self-made millionaire who has ever lived!

So, let’s jump right in!

Sizzling Secret #1:  How 5 Simple Words Became a BILLION Dollar Empire!

A few years ago two men came up with an idea for a book they believed would be an overwhelming success.

They both knew they had a huge money-maker on their hands. But, they had one major challenge.

It often takes a winning title to create a major blockbuster book, and they had no idea what to call it.

So, they turned to a technique used by a man from the mid-1900’s.

This man had come up with a title for a book that worked like magic. So well, in fact, that his book still continues to sell thousands and thousands of copies each and every year.

The technique involves using the incredible power of your subconscious mind.

What the two men did was to go to bed each night and ask their subconscious mind to come up with the winning title they needed.

Each night they would talk to their subconscious, saying to themselves, “Mega-best-selling title… Mega-best-selling title… Mega-best-selling title…”

Over and over again they would continue to ask their subconscious mind for what they needed.

After a couple of nights of doing this, the answer came to them. They had the winning title they needed, and the rest is history.

What was the result?

Over 75 million copies of their book series called “Chicken Soup for the Soul” have sold. And it all happened because they asked their subconscious mind to come up with what they needed.

So, next time YOU need something important, ask your subconscious for help. You may be surprised at what it can tell you!

Sizzling Secret #2:  Making Money While You Sleep!

A friend of mine had a project he worked on over 20 years ago. Today that project continues to create an income for him even when he’s sleeping.

Over the years since he completed that project, he’s also had other projects that have turned into income for him.  Each one brings him paychecks each and every month.

My friend gets income from multiple sources. He doesn’t just get one single paycheck. He has money coming to him from many different directions. The best part is that this income continues to come to him whether he works or not.

He doesn’t just get multiple streams of income. He gets multiple streams of RESIDUAL income.  Having residual income means that you get paid even if you’re sleeping.

My friend says, “If you’re not making money while you sleep, you’re never gonna get rich.”

That’s because he realizes that one of the best-kept secrets of the rich is creating residual income.

The key is to be spending your time working on things that will eventually create residual income for you.

If this isn’t how you’re spending some of your time now, then start today!

Sizzling Secret #3:  The Major Key You May Be Missing!

Some years ago there was a crisis happening in the country of Korea. It wasn’t even safe for outside airplanes to fly into the area. But worst of all, over 50,000 children were at risk of dying from lack of food.

One man was running a program called “Feed the Children.” It’s a program that helps feed children all over the world. He realized it was up to him to find someone who was willing to fly into the area to deliver food to the needy children. Over thirty airline companies said, “no.” But, he kept asking other companies till he found one that said “yes.” It was the thirty-ninth company.

The man running the program to feed the children was up against the same task as the character of Aladin in the story “Aladin’s Lamp.”

In the story, a young man- Aladin- finds a magic lamp with a Genie inside who would grant him any wish for which he asked. There was just one thing he needed to do to get anything in the world he wanted.

If he did this one thing, his dreams and wishes would come true. If he didn’t do it, he would get nothing. If the man running the program didn’t do it, HE would get nothing. And to make your dreams come true, you must do the same thing as this man, and Aladdin had to do.

Just one simple thing can make all the difference in the world. You’ll go hungry in restaurants if you don’t do it. A man can never marry the woman of his dreams without doing it. Aladdin had to do this same simple thing to have all of his dreams come true. As did the man running the program.

What is this magic secret that opens doors to fortune?

It’s simply the power of asking. Asking for help, assistance, support, funds. Whatever it is you need to assist you in achieving your dreams may be within your reach if you’ll only ASK others for what you need.

As the old saying goes, “You’ll never know if you don’t ask.”

Start using the power of ‘asking’ more often in your life and watch how big of a difference it can make.

Sizzling Secret #4:  The Secret Your Banker Hopes You NEVER Find Out About!

Let me tell you a story.

It’s about a woman who is in her forties and rich. She’s a multi-millionaire, who never has to work another day in her life.  Recently my business partner interviewed her on his radio show where she revealed how she had become so wealthy.

She’s an accountant who knows something entirely different from most accountants. She knows the real secret behind assets and liabilities.  She follows a simple truth about assets and liabilities that has made her rich. If you follow this same truth, it can make you rich too.

The rule is this: “Assets put money IN your pocket. Liabilities take money OUT of your pocket.”

Sounds simple enough right?  Well, you’d be surprised how many people, and even accountants, don’t understand or follow this powerful truth.  Here’s how important this principle can be.

Most people who own their home believe that their home is an asset.  What they don’t understand is that it’s not THEIR asset, it’s their bank’s asset.  Every month when they make their mortgage payment they have to take money OUT of their own pockets to pay it.  That money then goes into the pockets of the bank or financing company.

If we look back at the truth about assets and liabilities:  “Assets put money IN your pocket.  Liabilities take money OUT of your pocket.”

Now, if the money is going OUT of the home owner’s pocket each month, that means it is a LIABILITY. And since it is going into the pockets of the financing company then it IS an asset, but it’s an asset for THEM!

The woman I spoke about earlier has many, many assets that continually put money IN her pockets. She has more money coming into her pockets through real assets than money going out of her pockets from liabilities.

If YOU follow this same principle of acquiring genuine assets that bring in more money than you spend on liabilities, then YOU too will find yourself rich enough to never have to work again.

Understanding this truth is the biggest cornerstone of all wealth. I suggest reading this section over again until you fully understand this principle of money.

Sizzling Secret #5:  “The Best-Kept Secret of the Rich!”

Over fifty years ago, a man had an idea.

It was an idea to create the most amazing experience in the world.  This idea was to build an amusement park that was like a dream world. A magical place so incredible, that no one would be able to visit it and go home without telling everyone they knew about it. But he needed to figure out a way to make this idea a reality.

He began to use a method that had helped hundreds of people become millionaires before him. It’s a technique called “masterminding.” In Japan, they call it “quality circles.”

This man realized that when you combine two people together, one and one equals the power of eleven. He understood that when you get your team together, you get your dream together. When you team up with at least one other person, your ability to become successful isn’t just multiplied by two. It’s multiplied by one hundred.

The reason is that multiple people can each feed off of another’s ideas, and each can take an idea to new levels that no single individual may have ever been able to by themselves.  Use the power of masterminding in your life just once, and you’ll instantly see the life-changing difference it can make.

One idea can turn into a million different possibilities that can each create never-ending rivers of cash flow into your life.

Try it and see for yourself.

Sizzling Secret #6:  The Most Persuasive Technique in the World!


Recently my partner interviewed another millionaire.  He’s a famous author and public speaker.

During this interview, my partner asked him what was the most persuasive technique of which he knew. His answer my surprise you.  It’s the same technique you’ve been experiencing while you’ve been reading this.

Then this same secret came up again during another millionaire interview.  This time the discussion was on how this technique helped build many of the most successful companies you know of today.

The technique is to use stories.

Read what this millionaire had to say about the importance of telling a story.

“The importance of having a story to tell is that’s what interests everybody. Everybody wants to hear a story, and what they want to hear is a great story! Great entrepreneurs tell great stories. And the great story is the story of my company. The story of what we do. The story of how we do it. The story of why you should connect with our business rather than anybody else’s company.”

When YOU and your business have a story to tell, people will pay attention.  The better your story, the more they will pay attention to you and the more others will pay attention too.

So, remember: Great entrepreneurs tell great stories.

Sizzling Secret #7:  The Ultimate Tip That Makes All the Rest Matter!

Sometimes, during his seminar, one millionaire uses an example to prove a point.

He’ll hold up a one hundred dollar bill in the air with his hands and say, “If this hundred dollar bill is available, and it is, who would want it?”  Of course, every hand in the room would go up.

But, he just stands there holding it up until he eventually says, “doesn’t anyone want this?” Then after about minute or two, someone gets up out of their chair and goes up to him expecting him to give it to them.

But, even then, he won’t hand it to them. He just keeps holding it up in the air until they do something.  Eventually, the person has to jump up and take it out of his hands.  Then the seminar leader says to the audience, “Now what did that person do differently than everybody else in the room?”

The answer is, he got out of his seat, and he took ACTION.  You see, even baby steps create momentum.

Another millionaire who was one of Anthony Robbins’ first millionaire mentors said, “…if you start something… not only will you feel better about yourself regarding self- esteem, which is one of the greatest things in stepping toward success, it will also start awakening a spark of ambition. But it just doesn’t grow unless you initiate the process.”

Then a different millionaire from a famous company you’ve probably heard of said, “…how many times have you seen it? That the difference between somebody who had a good idea and someone who acted on a good idea, is that the person who acted, ACTED!”

In my life, when I decided to stop waiting for everything to be perfect and just started taking action, my whole life changed in an instant.  I urge you to begin today to take action toward becoming the success story you’re capable of becoming.

Take these seven secrets and start applying them immediately. It’s only by implementing the secrets of millionaires that you have any chance of becoming one.

What Does Holiday Mean?

H is for HOPE

This is the best time of year to be a “Hope promoter” and engage in conversations about the kind of incredible Hope that you now have for a great life, and how you are so thankful for your business. Hold conversations and create Hope in folks in the financial and Success parts of their life in 2017. Find out what they want and create Hope to obtain them with your company. “What would it mean to you to have the best year you ever had Financially in 2017?…I have an idea I would like to share with you…” Become a Hope promoter and change lives.


Get organized.  Get your old leads out and put a plan together to send them a card, or give them a call, or contact them next year. Get organized in your follow-ups, and your potential leads for 2017, and your vehicles for lead generation. Get a system for recording them, and start treating your business like a business. Get organized with a tracking system, and become accountable to it.

L is for LISTEN

Listen during the Holidays like you never have before.  Listen to people who are not satisfied or happy with their jobs, and to those who are complaining about a lack of money. Listen to your friends about their plans for 2017 and see how you can integrate your business with them. Listen to your downline and increase your leadership with them.  Motivate them with words of encouragement to recruit and develop a more powerful group. Listen to your heart, and hear what’s it’s trying to tell you.  You may not be working hard enough in your business, as 90% of networkers never do.


You MUST create an Increase in Focus, Mindset, and Heartset. You must move from a “lack” to an “increase” mentality in 2017; it will make you more magnetic when you are recruiting. You must focus on how you and your business can Increase other’s lives and futures, as well as your own. Then tell lots of people how to make that happen. You must create an “Environment of Increase” in your life and business, which will grow you and your skill set tremendously…

D is for DARE

Dare to go harder and recruit more next year than you ever have before. Dare to see further into the future with people and see Total Success for both them and you. Dare to step out of your Recruiting “Comfort Prison,” that you are in. Dare to engage in new tactics and strategies with the passion that they demand, and MASTER them. Dare to embrace the dreams of your prospect and show them how you can help them achieve these dreams. Dare to go beyond what you did this year, and make the Holidays a growth curve, not a slow curve!


Accelerate your recruiting strategy this season. Do more. Go more. Talk more. See more people. Accelerate your goals to where they need to be to create something extraordinary with your business. Accelerate your prospect’s dreams and desires by talking about 2017 with them and finding out where they want to be. Then show them how to accelerate their chances of obtaining them.

Y is for YES

Say YES to your success in recruiting and creating a massive group. Too many times we say NO because we are so used to limiting ourselves. Say YES to people who tell you NO. YES, you understand, YES, you will be successful, and YES their “NO” doesn’t bother you. Say YES to Exploding your business right out of the gate in 2017. Recruit with a fervor never seen before, and with that type of YES focus, it will be hard to tell you NO. Say YES to talking to more people during the holidays than you ever have, and say YES to collecting more NOs than you ever have. KILLER Secret: Whoever collects the most NOs… gets rich.

240 Years of Success and Six Lessons to Learn!

Over 240 years of Success for one of the world’s most highly trained units, an outfit that every known military worldwide fears.

The United States Marine Corps!

A former US Marine shares a few hints as to why they are so proud, strong and successful!

USMC Lesson #1- Follow their CREED!

One of the Marine Corps many creeds is “Semper Fidelis”. This means “Always Faithful” – and you should be to your associates, your company and your future. Always stay in one place and commit for the long run.

USMC Lesson #2- Adapt to Anything

Your company makes a change. They do something a bit differently. So? Adapt to your environment, no matter what it is at any time. You must be somewhat flexible.

USMC Lesson #3- Improvise Daily

We are taught from day one in Marine Corps Boot Camp to always improvise. You just never know what will happen and when. This is the art of becoming self-reliant! Don’t be upline reliant!

USMC Lesson #4- Overcome All Obstacles

You will have them, and you must allow them to help or hurt you in your home business. Look at them as free education.

USMC Lesson #5- Maintain Discipline

This comes from within. You must do the right things day after day, month after month, and year after year.

Life is testing you every day!

USMC Lesson #6- Follow Orders

The system, the techniques that work are your orders! Follow your company’s system and you will succeed! Don’t reinvent the wheel!

Live with a team attitude!
Team players are a must in the Marines.
Team players are a must in a Business.

They say that the Marines are The Few, The Proud
Guess what? So are we in the home business revolution!
And you know who fears us the most?
The big corporations selling people out!

Stay strong and follow a 240-plus year tradition of success that will speed up your freedom!

A New You for the New Year

Dear VitaMist Family,

2016 is already upon us, and with a new year comes new resolutions. I say “new” resolutions, but we tend to make the same ones over and over. “This year I will lose weight.” “This year I will l eat healthier.” “This year I will l quit my bad habits.” “This year I will grow my business.” “This year I will meet new and exciting people.” “This year I will….”

When I hear these resolutions, I feel like there must be some way I can help you achieve them. Not just some of them, like being healthier with VitaMist, or losing weight with our diet support program. The VitaMist family wants you to reach all of your goals. Every single one of them. A new you for the new year.

That’s why I’m happy to announce that VitaMist is expanding We don’t just want to be a supplement retailer with some health tips. We have our hearts set on becoming a FREE resource for achieving all of your goals, that happens to sell supplements to pay the bills (including your bills if you’re interested in becoming one of our Nutritional Coaches!).

To begin with, look for our Comprehensive Supplement Primer later this month. Those of you who attended last summer’s Homecoming will be familiar with the Vitamin Primer that was given out. It outlined each essential vitamin, what it does, how much you need and how to get it. Now that document has been expanded into a short book that includes essential minerals, amino acids, and other vital supplements. On January 15th, we will be releasing this guide as a free eBook for everyone to download and learn from!

In the coming months, VitaMist’s online resources will be expanding to include health tips, business tips, beginner’s fitness tips, advanced fitness tips, healthy recipes, articles on how to organize your life (both at home and online), and even articles on how to have a healthy social life! If that doesn’t cover all of your New Year’s resolutions, you can email Ask Spray with your own suggestions. We’d be happy to hear from you!

When 2017 arrives, don’t you want a list of brand new resolutions? Or better yet, wouldn’t you love to not have a list at all? Stay tuned to throughout the year. We’ll help get you there!

Happy New Year, everybody, and have a great spray day year.

From My Heart With LOV – Sari

The 12 Steps to Health and Success

Making VitaMist Work for You

Just as there are 12 days of Christmas, there are 12 steps to jump-start your New Year.

  1. Write down what you want to do this New Year, e.g. lose weight; stop smoking; use VitaMist products every day; make $$$ with your VitaMist business; travel to new places.
  2. Now, make a contract with yourself. For example:Key to Success

    “I (your name) will make $5,000.00 (or any amount you want) from my VitaMist business by (date). I (your name) will do everything in my power to reach this goal.”

    And then sign it.  The more detailed your contract, the better.

  3. Write down your goals!  I know this may sound redundant, but what I’m saying here is that you should write down your daily, weekly, and monthly goals to help you reach your ultimate goal – the contract with yourself.  For example:

    “Daily – Sell 3 products today!”
    “Weekly – Send in 15 new Golden Tube candidates!”
    “Monthly – Hold 3 product clinics or business briefings each month!

  4. Use the Products! Use the Products each and every day, no matter where you are! VitaMist Products are so revolutionary they will make people ask questions.
  5. Have a favorite product! And when people ask, tell them why it’s your favorite. “It makes me feel GREAT!” “It’s so easy and convenient to use!”
  6. Have fresh products on hand! It’s easier to close someone if you have at least part of their order on hand.
  7. Make a “Warm List”! Write down a list of all people that will be interested in the product and the opportunity. And never stop adding to it. By keeping a paper and pen with you at all times, you never know when a name will come to mind. 
  8. Use the GOLDEN TUBE system. It’s so easy to qualify for this program, and once you have qualified, just send your “hot list” to the Company and we will send each person on your list a Golden Tube, with samples of the products and all the paperwork they will need to make an informed decision. 
  9. Get everyone you know to join our Conference Calls – Product call on Thursday, the Training call on Monday, and Ladies of VitaMist on last Tuesday of the month, focus calls every Tuesday, Wednesday and Friday morning. This way, your prospects will learn first-hand what all the buzz is about.  On some calls, they will even be offered free products.
  10. Keep Applications on hand! Some people will want to sign up right away so always be prepared!
  11. Study the Pocket Passport to Success. By just reading it once a week you will come up with new ideas on how to grow your business.
  12. Use the 3-foot rule! Anybody within 3 feet of you is a candidate! Everywhere you go there are people interested in your products and your business The key to finding these people is YOU! It is up to YOU to let them know.

With these 12 steps, you are on your way to a great New Year.  Follow these steps and 2016 will be full of Happiness, Heath, and Wealth.

We just want to say, from your VitaMist family, that we are honored to play a part in your future health and wealth.

Thank you.

Talk to Anybody, At Any Time

Most people have been in this situation: At a social or business function and you end surrounded by people you have never met before. You may become uncomfortable with the circumstances because you don’t know how to start or carry on a conversation.Conversation

Successful people find themselves in these situations because they stretch themselves and put themselves in new places. That’s why their businesses grow; by meeting new people. If you want to be successful, the one thing you have to get down is knowing how to talk to anybody, anytime.  The good news?  It is easier than you think!

 There are two things for you NOT to do:

  1. Do NOT get nervous and excuse yourself. Leaving is missing an opportunity to make a new best friend or a close business associate. So Stick Around! 
  1. Do NOT start talking about yourself. Yes, you want to introduce yourself, but don’t launch into a half-hour speech about your deeds. Talking about yourself is not productive, and may even bore your listeners!

 That second point is crucial. You can’t be a selfish, arrogant person and be successful.  At least not to have actual well-rounded success, rather than just collecting a bunch of money.

 What you want to do is talk about the person you just met. Remember you don’t wish to talk about yourself – you want to talk about them! The key is to ask questions.  There are a few people you just will not be able to talk to; but for the most part, if you continue asking questions, you will be able to talk to anybody, anytime.

 There are three parts to this process: 

  1. Questions. 
  1. Connections. 
  1. Go where the connections lead you. 

You want to try to find common ground. What makes people afraid to talk to others is that they think they won’t have anything in common.  However, if you ask questions for a minute or two, you can always find common ground.  The worst that could happen is that you spend a couple minutes asking questions, only to find that you don’t have much in common. 

I’m going to do mock conversation to illustrate this process. 

 Please keep in mind the kinds of questions I would ask when I find a common ground, and then how I would move the conversation in that direction. 

Multiple conversation bubbles“Hi, I’m William Deihl. What is your name?” 

“Jon Doe.” 

“Well, Jon, what do you do for a living?” 

“I sell insurance.” (Possible Common ground here. Every person has insurance) 

“Oh yeah? What kind of insurance?” 

“I insure Oil rigs in the Atlantic ocean.” (Oops. Not common ground) 

“Wow. That’s must be interesting. Are you married, Jon?  Do you have kids?” (If yes, maybe Jon can show some pictures) 

“No, actually, I’m single.” (It’s still not looking good) 

“So, who do you know here?” 

“Well, nobody. I am the brother of the host’s bookkeeper. I’m in town for a week, and my brother had to make an appearance.” (Wrong direction here) 

“So where are you from?” 

“Chicago.” (Bingo, there it is. The common ground! Now let’s go in that direction) 

“Really? My dad and mom were from Chicago. Even though I didn’t live there, my mom and dad used to take me back to visit my relatives when I was growing up. It sure was a lot of fun. Did you live in the City, or the Suburbs?” 

“I grew up in the Suburbs.” 

“That’s where my relatives lived! 

Now just start asking questions about what they did growing up, how they liked it etc… 

If you get skilled enough at asking questions of others, you will certainly find common ground about which to talk.  Having things in common with someone is the foundation of all long and mutually beneficial relationship.  It’s one of the foundations of success! 

I have met a lot of new people over the years, and this is what I do. I am no better communicator than anybody else. It is just a proven way of getting a relationship off the ground with someone you have just met. 

Just remember: 

  1. Questions. 
  1. Connections. 
  1. Go where the connections lead you.

How the Economic Machine Works

Ray Dalio of Bridgewater Associates put together an animated video called How the Economic Machine Works in 30 Minutes.  The video itself is on www.economic  It is well worth taking a look at for a quick and concise lesson on economic trends, why they exist and how to know where in the cycle we are right now.  Here are some key points to remember when predicting the economy.

 The Economy and Productivity Growth

Ray describes the economy as the sum of the transactions that make it up, and he points out that it only appears to be complex due to the sheer number of transactions that occur.  Transactions consist of any combination of money and credit used to purchase goods, services or assets.  As productivity increases with innovation and advancing technology, the economy grows at a steady rate.  This is what’s referred to as productivity growth.  While productivity growth is not something we as consumers feel on a day to day basis, it’s ultimately responsible for economies increasing at steady rates over extended periods of time.  If we reflect back over the past few decades, it’s easy to see that several aspects of the economy seem to rise alongside productivity growth.  Since we can produce more than we could 100 years ago, incomes are much higher now than they were then.  With these higher incomes come higher prices and the devaluation of the dollar.

How the Economic Machine Works


As we borrow money, we create both a debt for the borrower and an asset for the lender.  This process is called credit.  While the economy is increasing over time, you and I feel the day to day fluctuations of it.  Our proximity to the effects makes it difficult to see the big picture, and it give the illusion that the economy is difficult to predict.  These variations exist because credit is essentially the money or assets from our future selves being used to make a purchase now.  As the video puts it, “Debt allows us to consume more than we produce when we acquire it and forces us to consume less than we produce when we pay it back.”   Credit leads to what Ray calls the short-term and long-term debt cycles.  The good news is that these cycles occur in very predictable manners.

The Short-Term Debt Cycle

Credit allows us to spend more than our income.  This additional spending raises the income of the sellers we buy from, who then turn around and spend their income and credit elsewhere.  With all of this spending, everybody feels like they have more money, and they spend even more.  The economic boom of the short-term debt cycle is called an expansion.

Increased spending leads to increased prices.  Consumers buy more, and to keep up with the high demands, sellers need to spend more on raw materials, services and employees.  To do this, they must raise their prices.  The rising price of goods, services and assets is called inflation, and over time it decreases the value of our currency.  Inflation is an expected and unavoidable result of production growth, but it cannot be allowed to rise out of control.  If a nation were to allow this, their currency would rapidly lose its value, severely crippling the economy.  The Central Bank monitors prices to prevent that from happening.  When prices increase, interest rates are raised.  Higher interest rates result in less borrowing, leading to less spending and causing both prices and incomes drop, leading to what’s called a recession.

Once the prices are under control, the Central Bank can drop the interest rates.  Consumers begin to borrow and spend more money; prices and incomes rise, and the economy begins another expansion.  It’s in this predictable way that the Central Bank influences the short-term debt cycle.  Each cycle of expansion and recession typically lasts five to eight years.

The Long-Term Debt Cycle

The long-term debt cycle is a bit trickier, and Ray estimates that it plays out over a 75 to 100-year period.  The basic impetus for the long-term debt cycle is human nature.  Each short-term debt cycle’s peak tends to be higher than the last as people borrow more and more.  Each short-term debt cycle’s valley tends to be higher than the last as people start borrowing again before they’ve paid off their debts.  Over time, more and more money enters the market, leading people to feel prosperous.  In actuality, most of this ‘money’ flooding the market isn’t money at all; it is credit.  The US economy is made up of around $50 trillion in credit, compared to only $3 trillion in actual currency. 

A healthy economy is one where income outweighs debt.  Since credit exists, incomes go through periods where they rise much faster than production growth, eventually causing them to level out.  After all, if you can’t produce more, you can’t earn more.  At the same time, debt continues to increase despite the stagnation in income.  Eventually borrowing becomes so prolific that the scales tip and rising incomes can no longer keep up with rising debt.

To repay their debts, consumers must sell their assets, such as real estate, stocks, and commodities.  The market becomes flooded with assets, driving down their value.  So not only have our debts outgrown our incomes, the value of our assets has plummeted.  It’s at this point that the banks realize they’re never going to be fully repaid, and credit evaporates.  The banks foreclose on homes and repossess vehicles, but the falling markets and lack of creditworthy consumers mean the banks still can’t recoup their money.  This probably sounds familiar, since we don’t have to think back very far to remember when major banks across the country were panicking, refusing to lend money and consuming each other.  This process is like a tailspin, plummeting the whole economy at a rate far faster than the long-term economic growth that led up to the predicament, causing what’s known as a deleveraging.


The difference between a deleveraging and a recession is that debt has risen to the point that consumers can no longer afford to repay it, even if interest rates drop to 0%.  The deleveraging is an attempt to tip the debt to income scales back in the right direction.  Four things must be done to accomplish this:

  1. Consumers, businesses, and governments cut spending.
  2. Debts are restructured, allowing banks to recoup at least a portion of their investment.
  3. Wealth is redistributed by raising taxes on the wealthy to take care of the less affluent, who suffer the most from a deleveraging.
  4. Money must be printed to compensate for the reduction of credit in the economy.

A deleveraging be handled well, leading to a recession, or it can be dealt with poorly, leading to depressions, wars, and social upheaval. For example, if the Central Bank does not print enough money, incomes will continue to plummet.  Remember that much of the economy is credit.  When credit dries up, enough money needs to be produced to keep income levels above the cost of debt repayments.  If too much money is printed, the influx of currency reduces its value.  Each of these four methods  must be balanced in order to prevent scenarios such as Germany’s struggles during the Great Depression, which led to World War II; the Lost Decade of Japan following their deleveraging in 1991; or the complete economic collapses of countries such as Greece and Iceland after the Financial Crisis of 2008.

Using the Economy to Your Advantage

To avoid significant downturns, Ray Dalio outline three essential steps that you and I, businesses and governments should all follow.

  1. Don’t let debt rise faster than income. Keep track of what you can afford to spend in either cash or credit.
  2. Don’t let incomes rise faster than productivity. This trend cannot last, nor can it keep up with rising prices.
  3. Raise productivity. The best way to do better financially is to work harder, smarter and more efficiently.

You have all heard of buyers markets and sellers markets, but one of the keys to predicting them is to realize that either one leads to the other.  At this point in the U.S. economy, we are experiencing the first expansion since the deleveraging of 2008.  Credit has started to become readily available again; people are buying homes, stocks and 50-inch televisions; and the struggles of a few years ago are beginning to fade from memory.  Right now everybody is buying, without a care in the world.  That makes now the perfect time to sell.

Connecting With People

Referral Marketing is all about leadership and connecting, and we could all use some pointers and reminders.  One of my friends Michael Bennett sent in the following article that he found, and we wanted to share it with everyone.


As a train’s source of energy and direction, the locomotive plays a vital role. However, unless a locomotive connects to other cars on the track, it is relatively useless. A train’s value comes from its ability to transport massive amounts of cargo, and doing so requires the locomotive to link up with dozens of freight cars. Traveling by itself, a locomotive would arrive at its destination empty-handed. In that case, its journey would be nothing more than a waste of fuel.

Leaders are like locomotives in that they’re blessed with drive, energy, and vision. However, until leaders learn the art of connection, their influence remains minimal. In isolation, their talents accomplish little, and their efforts are squandered.

Let’s look at practical ways whereby leaders can make meaningful connections with others.

8 Steps for Connecting with People

#1 Don’t Take People for Granted

Results happen through relationships. Weak leaders get so caught up in the vision of where they’re going that they forget whom they’re trying to lead. Instead, leaders would be wise to realize that connecting to people and developing them are the surest ways to gain influence.

#2 Possess the Mindset of a Difference-Maker

A hesitant and indecisive leader doesn’t enliven the hearts or imaginations of people. In contrast, leaders who influence and inspire have a difference-maker mindset. They connect with others by passing along an infectious confidence in their ability to succeed.

#3 Initiate Movement Toward People

Freight cars sitting on the railroad tracks won’t go anywhere by themselves. They will rust and collect dust unless a locomotive makes contact and connects to them. Similarly, most people stay parked due to self-doubt, fear, or absence of vision. It takes the connection of a leader to tap into their potential and spur them to action.

#4 Search for Common Ground

Anytime you want to connect with a person, the starting point should be shared interests. If you’re attentive to the hobbies, histories, and habits of those you lead, then you will find ample areas of common ground. Launch out from these areas of agreement to build rapport.

#5 Recognize and Respect Differences

We are capable of finding common ground with others, but at the same time we need to acknowledge that we’re all different. The greatest influencers realize that differences ought to complement rather than clash. When you demonstrate regard for diverse personalities and meet people on their terms, they will appreciate your sensitivity and connect with the understanding you’ve shown.

#6 Learn the Key to Others’ Lives

People have core motivations that vary drastically, and a leader has to discern them to forge a connection with others. Generally, the key can be unearthed by examining what a person has already done in life and by discovering what he or she aspires to do in the future. Once you’ve found the key, do not exploit it. Turn the key only when you have the person’s permission, and always use it for his or her benefit – not your own.

#7 Communicate from the Heart

Nothing repels people like a phony leader. Be authentic when you speak, and align your actions and words. People respond to passion, and they will latch onto a vision when it’s communicated from the heart.

#8 Share Common Experiences

Shared experiences cement a relationship. For this reason, it’s wise to be intentional about eating out with teammates, inviting them to join you on an errand, or taking in a play or ballgame together. The more time you invest in those you lead, the greater the connection you will forge with them.


One is too small of a number to achieve greatness. No one ever accomplishes alone what can be done in partnership with others. If you’re looking to grow your leadership qualities, start by strengthening your connections with the people around you.

Original Article

Influence: Connecting with People – John C. Maxwell,

(accessed June 12, 2015).

Mindset and Posture

Two Words That Can Help With Your Business

Mindset and posture are two terms we hear a lot of in the network marketing and direct sales world, but what exactly do these two words mean?

Terminology that is thrown around loosely on MLM conference calls and seminars, but not fully understood, tends to leave people puzzled and unable to take action. Therefore, I thought I would take a little time to clarify some things.

First of all, mindset and posture are not one in the same. Mindset has to do with your thoughts, considerations, decisions and your affirmations. Posture has to do with how you carry yourself and how you are perceived by others.

When you hear people talk about mindset, they often refer to affirmations, but what, exactly, is an affirmation?

An affirmation is a thought that controls efforts and actions. Affirmations are powerful things. A verbalization is a statement we make about a person, place, thing, or situation. It is simply something we declare to others or ourselves, whereas an affirmation carries much more power and significance.

Affirmations are thoughts born from intention. If you intend for something to happen, it happens. Verbalization is not intention. The verbalization is nothing more than the carrier wave. Without intent, a verbalized phrase is nothing more than words. Add the intent and it becomes an affirmation… a very powerful decision that a person makes, and which carries a lot of force and power.

An affirmation can be positive or negative. Without even realizing it, most people make them out of anger, sadness or dissatisfaction, and these are mostly destructive. Think about it, did you ever get angry at something and say, “Nothing every goes right for me!”, Or something similar? Of course, you have. We all have. That is a negative affirmation. It carries force and intention with it, and it controls our present and future actions and efforts.

Your affirmations determine your mindset. They control your feelings, emotions, efforts, actions, heart rate, and a lot more, up to and including the outcome of your life! So if you want to have a better outlook on things, then make more positive affirmations. Decide what is happening now and in the future with positive intentions, and watch how quickly your life will change for the better.

Your mindset also determines how you are perceived by others. In other words, your mindset determines the posture you portray to others. A person with a jaded outlook on life, business, people and the world around them tends to push others away. A person with a positive outlook on life, business, people and the world tends to draw like-minded people towards them.

Mindset and posture together make up a person’s overall character. Your character is your calling card. It tells others whether or not to trust you, like you, and even whether or not to do business with you.