What better way to close out the year than by addressing your resolutions, and how to achieve them?
Halloween marketing will soon be on overdrive (you know this if you’ve been anywhere near a Walgreens recently). So it’s time to get your local business in on the action. After all, by the very nature of trick-or-treating, Halloween is all about bringing the neighborhood together.
Here are some fun Halloween marketing ideas for small businesses.
Dress Up Your Business
You don’t have to be selling costumes to deck out your storefront or office for Halloween. Try spooking things up with a Halloween-themed window display. If you’re a retail store, for example, style your window with orange-and-black outfits. If you’re a hair salon, put up a cutout of Elvira or Wednesday Addams with a Happy Halloween message. If you’ve got an online business, that’s your storefront! Rub a little Halloween goodness on that site. A bit of Halloween goes a long way in letting your customers know you have a sense of whimsy, which helps make your brand more endearing.
And don’t forget the pumpkins. Venture away from the generic jack-o-lantern and instead carve something related to your business. If you’re a beer hall, for example, maybe you do up an “I love beer” quote. It’ll require skills, yes, but impressive pumpkin art is social media candy for passersby (hey, free marketing).
Host An Event
The question “What should we do for Halloween?” will soon be on people’s minds. Answer their call by hosting an event at your shop. A costume party is always a no-brainer (don’t forget the dry ice), but you could also do something a little more creative. If you’re a nail salon, maybe host Halloween-themed nail art lessons. If you’re a makeup studio, do the same with costume-themed makeup.
But whatever you do, be sure to get the word out early so people can plan for it (and invite their friends). Promote your event via Square’s email marketing tools, and also trumpet it from social media. Getting the event on people’s radars may also land you on one of those “What to do for Halloween” lists that local media outlets will no doubt be publishing in the coming weeks.
Halloween-ize Your Store Items
The start of chilly weather means that fall flavors are on people’s minds. (Evidence: pumpkin-spiced latte mayhem). Think about what types of items you can offer to help people get in the Halloween state of mind. If you’re a bar, spice up your drink menu with Halloween cocktails (witches brew, anyone?). If you’re a restaurant, offer a Halloween-themed dinner (here’s some inspiration). If you’re a bakery, whip up some Halloween cookies (think office parties).
This is especially important in the days leading up to Halloween (and day of), since people are in a festive mood. Be sure to let people know that you’ll have these things on tap. Social media is a great way to promote your Halloween-themed product offerings. Snap a picture of your item and post it to Instagram, Facebook, and Twitter. A fun hashtag gets you bonus points (aka more likes). You can also let people know about your Halloween items through Square Customer Engagement, which has a built-in email marketing template for announcements.
Offer Specials Or Deals
Halloween-themed deals are a perfect opportunity to get more foot traffic and clients. An enticing, timely offer gives people a reason to choose your store over others. Think about offering discounts for items or services that will get people Halloween-ready. Square’s email marketing tool has a template specifically tailored towards discounts and promotions, which makes this easy.
Another photo op ripe for social media: a dressed-up staff. But take it to the next level and do it around a theme. If you’re a salon, for example, it’s time to do up some crazy hair. Marge Simpson, Cher, and David Bowie (that is, Labyrinth David Bowie) are always solid options. If you’re a bakery, maybe get your employees to dress up like the Swedish chef from The Muppets.
Trick-Or-Treat It Out
Now is the perfect time to bring the neighborhood together. Families (especially in cities) are always on the lookout for fun and safe places to trick-or-treat. Make your block the go-to destination by banding together with other stores to host family-friendly neighborhood trick-or-treating. Get spirited, though — decorate the street in a creative way and ensure that all participating stores have something fun and different to offer. Well before the festivities, market the event to your customers with Square’s email marketing tools.
Hopefully these ideas get your creative juices flowing. But we want to see what you’ve got. Post a picture of what your store is doing for Halloween on Facebook (be sure to tag us), and we’ll give you a shoutout!
Happy Thursday, everyone. My name is Steve. As part of the quality assurance team here, some of you have talked to me on the phone when you have had questions about our products. Others know me for my long, rambling and occasionally nonsensical health tips and articles. Sorry for boring you with wordiness, by the way. What you probably don’t know is that I’m also a veteran. Which is why I decided to make this week’s article about the differences between Veterans Day, on November 11th, and Memorial Day, coming up on the last Monday of May. And yes, they are most definitely different. Memorial day commemorates those who have given their lives in service to their country and is a day of remembrance. Veterans Day is the day we honor our troops, and as a veteran, I’d like to add that it’s a great day to buy a vet a beer. Or you could just say thanks. We’re not that picky.
Veterans Day got its starts much later in American history. The Treaty of Versailles, signed on June 28, 1919, marks the official end to World War I. However, the unofficial end of the war was in the eleventh hour of the eleventh day of the eleventh month of 1918, when an armistice, or cease-fire, began. In November of 1919, President Woodrow Wilson declared November 11th as Armistice Day. In his speech he said,
“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…”
Armistice Day was observed with parades and a brief suspension of business beginning at 11:00 a.m. It wasn’t until 1968, when The Uniform Holiday Bill was passed that Veteran’s Day became a national holiday, along with Memorial Day, Washington’s Birthday (widely known as President’s Day) and Columbus Day. The first Veterans Day was observed on October 25, 1971, a day chosen to spread Federal Holidays out rather than for any historical significance. Four years later, on September 20th, 1975, President Ford signed the law that moved Veterans Day to its original date of November 11, Armistice Day. This lent more meaning to Veterans Day and was a move that was widely supported.
Veterans Day is now always on November 11th, no matter what day of the week on which it falls. This focuses the attention on the real purpose of Veterans Day: A day to honor America’s veterans for their willingness to serve and sacrifice for the common good.
In late May every year, without fail, one or more people will post messages on my Facebook page thanking me for my service, or sometimes for my “sacrifice”. It’s always a bit confusing since, as far as I’m aware, I’m still alive. Some of my friends, however, were not so lucky. It is for them that Memorial Day is observed.
While most people think of Memorial Day as the official start of summer, it’s real purpose is to honor veterans who lost their lives in service to their country. Memorial Day is observed on the last Monday of May. It commemorates all men and women, who have died in military service for the United States. Many people visit cemeteries and memorials on Memorial Day and it is traditionally seen as the start of the summer season.
Memorial Day started as an event to honor Union soldiers, who had died during the American Civil War. It was inspired by the way people in the Southern states honored their dead. After World War I, it was extended to include all men and women, who died in any war or military action.
Memorial Day was originally known as Decoration Day. The current name for this day did not come into use until after World War II. Decoration Day and then Memorial Day used to be held on May 30, regardless of the day of the week, on which it fell. In 1968, the Uniform Holidays Bill was passed as part of a move to use federal holidays to create three-day weekends. This meant that that, from 1971, Memorial Day holiday has been officially observed on the last Monday in May. However, it took a longer period for all American states to recognize the new date.
What Do People Do?
It is traditional to fly the flag of the United States at half staff from dawn until noon. Many people visit cemeteries and memorials, particularly to honor those who have died in military service. Many volunteers place an American flag on each grave in national cemeteries.
So in a few days, when Monday rolls around and you’re dusting off the grill in preparation for the three-day weekend, take a moment to reflect upon all those who have given their lives for this country.
This year is going by so fast. Halloween has come and gone, and Thanksgiving will be close at hand. The Holiday Season will have arrived again. Those two months of the year that will set the stage for next year.
(Those of you who have been part of our VitaMist family for many years will probably read this and feel “I heard all this before”. But it’s SO imperative that I reiterate this message for all of our new members and even for all of you, who have read this before.)
A lot of people use the Holidays as an excuse! In fact, I have already started to hear those excuses this year and it seems as if I have heard more excuses than ever before. I urge all of you not to let “The Holiday Season” be another excuse and ruin what you have been building with VitaMist over the past few months.
The Holidays are the time when we see more people than any other time of year. In some reports, I’ve seen it quoted that you will see up to 3 times more people than any other time. So Remember! This is when you can give the gift of health and hand out your business cards along with your holiday greetings, good wishes and smiles.
Please enjoy yourselves This Holiday Season, But please, please, don’t allow all your hard work to be undone. I urge every one of you, every single member of our family, to believe in yourselves and be everything you can be. Rather than look for reasons why you can’t, please find reasons why you CAN! This is one of the reasons that “DO IT” has become somewhat of the mantra for the leaders of VitaMist.
Take a moment to reflect on the poem that follows.
How to observe Thanksgiving
Count your blessing instead of your crosses;
Count your gains instead of your losses.
Count your joys instead of your woes;
Count your friends instead of your foes.
Count your smiles instead of your tears;
Count your courage instead of your fears.
Count your full years instead of your lean;
Count your kind deeds instead of your mean.
Count your health instead of your wealth;
Count on God instead of yourself.
From My Heart With LOV – Sari
First, I want to personally wish everyone a Very Happy and Healthy Holiday Season.
The title “Damage Control” maybe doesn’t sound too positive, but at this time of year everyone you talk to seems to have concerns about the Holiday Season. Rather than the Holiday Season being a joyous, fun time to spend with family and friends, it is becoming more and more a commercial nightmare.
My December Column is in two parts. First, some tips on controlling your weight over the coming weeks, and second, some warnings to help you avoid ending up in the emergency room.
As we know, our nation is suffering a weight crisis. There is no way to sugarcoat it (perhaps a poor choice of words!), but we are overweight and a large percentage of us are morbidly obese. The Holidays don’t help the fight either, because they become a time of over-indulgence and over-consumption. It seems like the motto at this time of year is “nothing in moderation”, with over-eating, over-consumption of alcohol, and over-partying. Then, on January 1st, everyone wakes up feeling guilty, and goes back to a year of trying to lose the weight they gained during the excesses of the Holidays.
If you ask what people dread most about this time of year, 90% will say, “putting on weight,” and it has been shown that most people gain between 5 and 10 pounds during the Holidays.
Here are a few simple suggestions that can help you avoid the usual pitfalls. If you struggle with your weight, don’t undo all your recent hard work. Use these nutrition tips and experience a slimmer season.
Eat a snack before the party
Snacking on low-glycemic carbohydrates and lean proteins such as apple slices with natural peanut butter, raw veggies with hummus or nonfat unsweetened yogurt with berries, help to curb your hunger, so that you eat less at the party.
Each 12 ounces of beer, 5 ounces of wine or 1 ounce of hard alcohol contains roughly 100 calories. Enjoy a drink, and then switch to sparkling water with lemon or lime. Steer clear of higher calorie drinks such as egg nog, frozen margaritas and hot buttered rum.
Eat lots of salad
Start your meals with a large salad topped with lots of veggies and low fat/fat-free dressing, or a broth-based soup filled with vegetables.
Studies have shown that eating salads or broth-based soups prior to a meal results in less calories consumed during the meal.
Keep the Holidays Accident Free!
According to the Consumer Product Safety Commission, almost 13,000 people in the U.S. end up in the emergency room during the Holidays because of mishaps with trees, lights and toys. That’s a frightening number, and we want to help you avoid being adding to these statistics.
Here are a few basic tips to avoid Holiday injuries
First, be very careful setting up the tree. Make sure your ladder is sturdy, steady and safe. Falls from ladders can be a major problem. Also remember, not only can you topple down, but so can the tree.
Make sure you secure the tree so children and pets can’t pull it down on top of themselves. Some people use a gate around the tree or secure it to the wall. When decorating the tree, be careful to put the trimmings up high enough so infants and toddlers and pets can’t get to them. Decorations, like tinsel, are tempting to put in their mouths, and ornaments are frequently breakable.
Think about your decorations. Live holly and mistletoe are poisonous and if eaten. They can be toxic to both people and pets.
The most common injuries seen at this time of year are cuts caused by those seemingly impenetrable plastic packages that toys come in.
“They’re almost impossible to open, so people take to using box cutters, knives and scissors. One false move and your hand is slashed. The ER does a lot of stitching up. Take it slow, and be really careful opening those toys for the kids. Always cut away from your hand,” advises Dr. Travis Stork, an emergency room physician.
Lights, which are usually balled up after the holidays and left in the box, can be a hazard, too. Make sure the bulbs work, there are no frayed wires, broken sockets or loose connections. Dr. Stork says many people show up in the ER with burns and shocks from faulty lights, or from falling off ladders when stringing them.
Always, always, always remember to unplug lights at night and when away from home to avoid a fire.
Let me share something with you that might seem simplistic, but I promise you is quite profound:
How you close one month is how you open the next one. And how you close the year determines how you bring in the next one. So, want to have an amazing 2018, hit all your goals, and exceed the highest income you’ve ever earned? Work it backwards from there; it really begins with you having an amazing first quarter. Which starts with a smoking hot January. And that only happens if you and your team.
Stay focused and active, over the holidays.
Let’s talk about what that looks like for you. Although it may be helpful to see what it doesn’t look like first. It’s not about pitching your relatives around the holiday table, or trying to make your whole opportunity presentation in two minutes to the cashier ringing you up for your holiday gift purchases.
It’s about being smart, listening, and planting seeds
There are people who believe that nothing gets done over the holiday season. And because they believe that, it’s true for them. There are others who realize that while most of the world shuts down, they have an opportunity to leapfrog ahead by being active. And because they believe that, it’s true for them as well.
December 20th is D Day. It’s the official start of the shutdown for people who buy into the notion that you can’t build during the holidays. Everyone’s work holiday parties are happening, people are shopping, Chanukah, Christmas, Kwanza and New Years all stacked on top of one another. There’s lots of evidence to support the belief that you can’t build right during this time of year. In fact, most people belief this.
But that’s why most people are broke.
Here are seven things you can do if you don’t want to be broke – and really do want to make 2018 the most lucrative year you’ve ever had:
1) Decide that the holiday shutdown belief doesn’t serve you, and lose it forever. Decide to be productive this year and every year from now on.
2) Maintain your usual weekly calls, webcasts or other training and recruiting events through December. If they fall on Christmas or New Years, move them forward or backward a day, but keep the routine going for your team.
3) Work your prospect list around the calendar. Christians don’t celebrate Chanukah, Jewish people don’t celebrate Christmas and Hindus, Muslims, and lots of other people don’t celebrate either. Don’t focus on who you can’t call, but who you can call.
4) Keep your team learning and growing. A big part of team member activity is their confidence to meet people, invite, follow up, etc. Make a push today and get all your people signed up for VitaMist U.com.
5) Plant seeds. As you’re attending holiday parties with colleagues and holiday dinner with family and friends, be listening. You’re very likely going to hear from a lot of people complaining about their boss or job, wishing they were doing something more meaningful, and (lots of them) talking about the financial strain the holiday season has placed upon them. Don’t make your pitch over the honey-baked ham. Just let them know you have something that might help them, and you’ll be following up within a few days.
6) Use the ”secret weapon” week. Every year, my most productive week is the one between Christmas and New Years. Half the world is doing nothing but watching cat videos on the Internet. They’re on holiday from work, or even if they’re working, their mind isn’t in it. They are checking emails and taking phone calls. It’s a great time to reach people.
7) Come out for 2018 locked and loaded! Okay, I get that you might not get great attendance for a meeting on New Years Eve or Day. But you should have an event scheduled for Tuesday, January 2, 2018. Most of your competitors will just start getting back to work on the 2nd. They’ll start making calls and trying to get their prospects to go to something the following week. Stay a step ahead of them by having something on the books for the 2nd, and inviting people to it the week between Christmas and New Years.
Let your competitors go into a black hole for five weeks. You use that time to stay active and keep your team focused on the long-term goals. And here’s the best part: Because most other people are taking the holidays off, every activity you do produces twice the normal results for you!
So Happy Holidays.
P.S. Here’s bonus tip #8: Share this with everyone on your team. You’ll see much better activity all through the group.
Here they are again. A time to reflect, and a time to look forward. Traditionally, it’s a time for families to get together and celebrate, and for friends to catch up on the happenings of the past year.
If you are reading this newsletter, then you are among the very fortunate. You must count your blessings, because you have family and friends. You have people who care about you and people who support you in all that you do. Over this past year we have laughed together, cried together and prayed together.
Just like a real family, there have been ups and downs in all of our lives this year, but through it all, we held our belief in VitaMist, and together we grew our business and spread the word about these great products. VitaMist introduced some exciting
new products in 2014, as well as some incredible incentive programs.
So, as we celebrate the Holidays, and the year draws to a close, let’s all give thanks for the opportunities we have been given. Let’s also pledge to seize those opportunities with both hands, and use them to achieve our goals in life. But remember, we each hold the key to our own success. The best opportunity in the world will remain nothing more than an opportunity unless we take it!
Is it the end of summer? The start of fall? Halloween, maybe? Or are you thinking about the onset of winter, with longer nights and sitting in front of warm fires? Before you know it, it will be the Holiday Season again.
The Holiday Season comes around every year! Yet every single year I have heard “The Holidays” used as a “reason” for people to let their business slow down. Well, just remember, you have a choice! You can either have your freedom, or you can give excuses. In order for you to have the financial freedom you want, and the success you deserve in your VitaMist business, you need to give up two things right now: making excuses and blaming others!
I would guess that every single VitaMist Distributor is doing one of two things; either making money or blaming someone and giving excuses. Let me repeat myself. You are either making a success of your business, or you are giving excuses and blaming someone else for your failure. Imagine if you owned a McDonalds franchise, and you did not make any profit in your first month or year. Would you blame the corporate office or the regional inspector? My guess is, you wouldn’t. Why not? Because the McDonalds system has made a lot of people very successful.
Giving excuses for your failure is simply to clear yourself from blame. So you had a home party with 49 guests and no one signed up. Do you give up? Your up-line’s phone was cut off and you couldn’t make a three way call. Do you give up? You can either make money or make an excuse. I am urging you to take ownership of your own VitaMist business.
It would be nice for your up-line to be available 24/7. It would be nice for you to be a great speaker, with a Ph.D. in sales. However, in reality, nothing is perfect. DO WHATEVER IT TAKES. If your closing skill is lacking, work on it. If your marketing skill is lacking, work on it. If your communication skill is lacking, work on it. Do not give excuses. Instead of excuses, work on being good at your craft.
Not only do we give excuses, we find a way to blame others for our failure. YOU ARE YOUR UP-LINE! Think about that for a minute. If you know you are your own up-line, then you will not blame anyone else for your failure or lack of results. Blaming others for your own failure is “the language of the mediocre,” and I know that you are not mediocre!
In conclusion, as winter approaches, I would like to borrow a slogan from our the United States Army, “be all that you can be!” I urge you to live your life with passion, and take responsibility for both your successes and your failures. Remember, if you point a finger at someone, there are three fingers pointing back at you.
Dream big dreams, then put on your overalls and go out and make your dreams come true –
~Fred Van Amburgh
First, I would like the honor of wishing all of you a Happy, Healthy, and Prosperous New Year!
So 2013 is over and a new era has arrived. A new era not only for VitaMist® but for all of us.
Many of you were not a part of the VitaMist family at the beginning of 2013. In fact, even some of our Top Distributors, had only been with us for just a couple of weeks. Just look what they have achieved in those 12 months! They have achieved unprecedented success! First and foremost, they had the vision to recognize the opportunity that was waiting for them to seize. And seize it they did – with both hands!
But, that was 12 months ago.
If you listen to our Conference Calls, the message is clear. This is NOT a “get rich quick” scheme; this IS a serious health business with 31 years of history, based upon a foundation of solid business practices.
A lot of people think that network marketing is a way to make a lot of money in a short amount of time with the minimum amount of effort. Well, maybe some can and maybe some companies make those types of empty promises. But again, I refer to our conference calls. I can tell you that VitaMist is not one of those companies of hype. Yes, you can make a lot of money with VitaMist, but it will be solid money and it will build, as VitaMist is building.
So, what is my message for 2014?
First and foremost, VitaMist Products will continue to be the finest nutritional health products on the market and we will continue to expand our presence around the World.
Second, for those of you who are active Distributors, you will continue to see enhancements in our programs and incentives to help you grow your businesses.
And third, for those of you who feel you are not growing your business the way it should be growing, I urge you to not give up. Ask yourselves if you are giving it your all? Ask yourselves if you are participating? Ask yourselves if you are blaming others for your own failures? Take a look at those that came before you, and joined VitaMist 12 months ago. Like the wise man said, “he has built his house on a foundation of solid rock.” You can too!
The Holidays Are here again! A time to reflect and a time to look forward. Traditionally it’s a time for families to get together and celebrate. And for friends to catch-up on the happenings of the past year.
If you are reading this newsletter, you are among some of the most fortunate. You must count your blessings because you have family, friends and you have your VitaMist® family. You have people who care about you and people who support you in all you do. Over this past year, we have laughed together, cried together and prayed together.
Your VitaMist® Family is like a real family! there have been ups and downs in all our lives this year, but through it all, we held our belief in VitaMist and together we grew our business and spread the word about these great products. VitaMist® introduced some exciting new products in 2013 as well as some incredible incentive programs. For example, our turbo start, free samples, tradeshow reimbursements, and nutritional clinics.
So, as we celebrate the Holidays, and the year draws to a close, lets all give thanks for the opportunities we have been given, and pledge to seize those opportunities with both hands and use them to achieve our goals in life. Remember, every one of us holds the key to our own success. The best opportunity in the world will remain nothing more than an opportunity unless we take it!
Merry Christmas and a Happy New Year
TO MY AMAZING VITAMIST FAMILY!
- Address: 3015 S 48th St #101, Tempe, AZ 85282
- Phone: (800) 582-5273
- Email. [email protected]